projects detail

Radiance

Revamped a beauty brand with targeted strategies, influencer ties, and rapid visibility growth.

Platforms

Category

Beauty

Timeline

3 weeks

Key focus

Skincare Tutorials

Year

2023

The Challenge

Our beauty client had innovative skincare products but struggled with low social media engagement and stagnant follower growth. We analyzed their current channels, identifying inconsistencies in posting schedules, lack of visual storytelling, and minimal interaction with audiences.

From content creation to community management, the brand needed a revamp to stand out in a saturated market. Our team pinpointed inefficiencies like underutilized paid media and absent influencer relations.

We crafted solutions rooted in real-world trends, ensuring every step aligned with the brand's authentic voice.

Every initiative was data-driven, aimed at fostering genuine connections and boosting overall brand affinity.

Our Strategy

We developed a comprehensive social media overhaul, starting with in-depth strategy planning to align content with audience preferences. Our experts curated high-quality content creations, focusing on visually appealing posts and reels that highlighted product benefits.

Incorporating paid media campaigns, we targeted niche demographics for maximum reach. Influencer relations were key, partnering with beauty creators for authentic endorsements.

Social management included daily monitoring and community growth tactics to encourage interactions.

Every element was optimized based on analytics, ensuring sustained performance improvements and employee involvement in the process.

The Results

We achieved transformative growth, elevating the brand's online presence significantly with data-backed outcomes.

128K

Reels viewership

Glow-up reels captured attention across beauty-loving audiences

245%

Engagement

Audience loved content — beauty comments, saves, and shares soared

189%

Followers Growth

Beauty community rapidly expanded as brand glow-up resonated

Things founders ask before getting on the couch

How does the podcast work?

We start with a short prep call to understand your journey and identify the stories worth sharing. The episode is then recorded in-studio in a relaxed, unscripted format.

How is the episode distributed?

Your episode is published on YouTube, Spotify and Apple Podcasts. Throughout the following week, we share clips across Instagram, LinkedIn, YouTube Shorts and TikTok.

Where do we record?

We record all episodes in person at Poddster Studio in Dubai.

Who can come on the show?

Founders, operators and brand builders building consumer brands across the Middle East.

Do I need to prepare a lot?

Not at all. Within 48 hours of confirming your recording slot, we’ll send you the discussion points. There’s no script to memorise, the conversation is relaxed, natural and led by your experience.

What will we actually talk about?

Your journey, the decisions behind the brand, growth, product, marketing, mistakes and the lessons other founders can take away.

What if I want to sponsor the show?

We partner with selected brands that want to reach founders, operators and decision-makers across the Middle East. Get in touch and we’ll share the available options.

Yalla, get me on that couch.

Things founders ask before getting on the couch

How does the podcast work?

We start with a short prep call to understand your journey and identify the stories worth sharing. The episode is then recorded in-studio in a relaxed, unscripted format.

How is the episode distributed?

Your episode is published on YouTube, Spotify and Apple Podcasts. Throughout the following week, we share clips across Instagram, LinkedIn, YouTube Shorts and TikTok.

Where do we record?

We record all episodes in person at Poddster Studio in Dubai.

Who can come on the show?

Founders, operators and brand builders building consumer brands across the Middle East.

Do I need to prepare a lot?

Not at all. Within 48 hours of confirming your recording slot, we’ll send you the discussion points. There’s no script to memorise, the conversation is relaxed, natural and led by your experience.

What will we actually talk about?

Your journey, the decisions behind the brand, growth, product, marketing, mistakes and the lessons other founders can take away.

What if I want to sponsor the show?

We partner with selected brands that want to reach founders, operators and decision-makers across the Middle East. Get in touch and we’ll share the available options.

Yalla, get me on that couch.

Things founders ask before getting on the couch

How does the podcast work?

We start with a short prep call to understand your journey and identify the stories worth sharing. The episode is then recorded in-studio in a relaxed, unscripted format.

How is the episode distributed?

Your episode is published on YouTube, Spotify and Apple Podcasts. Throughout the following week, we share clips across Instagram, LinkedIn, YouTube Shorts and TikTok.

Where do we record?

We record all episodes in person at Poddster Studio in Dubai.

Who can come on the show?

Founders, operators and brand builders building consumer brands across the Middle East.

Do I need to prepare a lot?

Not at all. Within 48 hours of confirming your recording slot, we’ll send you the discussion points. There’s no script to memorise, the conversation is relaxed, natural and led by your experience.

What will we actually talk about?

Your journey, the decisions behind the brand, growth, product, marketing, mistakes and the lessons other founders can take away.

What if I want to sponsor the show?

We partner with selected brands that want to reach founders, operators and decision-makers across the Middle East. Get in touch and we’ll share the available options.

Yalla, get me on that couch.

What we do

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