projects detail

Radiance

Revamped a beauty brand with targeted strategies, influencer ties, and rapid visibility growth.

Platforms

Category

Beauty

Timeline

3 weeks

Key focus

Skincare Tutorials

Year

2023

The Challenge

Our beauty client had innovative skincare products but struggled with low social media engagement and stagnant follower growth. We analyzed their current channels, identifying inconsistencies in posting schedules, lack of visual storytelling, and minimal interaction with audiences.

From content creation to community management, the brand needed a revamp to stand out in a saturated market. Our team pinpointed inefficiencies like underutilized paid media and absent influencer relations.

We crafted solutions rooted in real-world trends, ensuring every step aligned with the brand's authentic voice.

Every initiative was data-driven, aimed at fostering genuine connections and boosting overall brand affinity.

Our Strategy

We developed a comprehensive social media overhaul, starting with in-depth strategy planning to align content with audience preferences. Our experts curated high-quality content creations, focusing on visually appealing posts and reels that highlighted product benefits.

Incorporating paid media campaigns, we targeted niche demographics for maximum reach. Influencer relations were key, partnering with beauty creators for authentic endorsements.

Social management included daily monitoring and community growth tactics to encourage interactions.

Every element was optimized based on analytics, ensuring sustained performance improvements and employee involvement in the process.

The Results

We achieved transformative growth, elevating the brand's online presence significantly with data-backed outcomes.

128K

Reels viewership

Glow-up reels captured attention across beauty-loving audiences

245%

Engagement

Audience loved content — beauty comments, saves, and shares soared

189%

Followers Growth

Beauty community rapidly expanded as brand glow-up resonated

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Things founders ask before getting on the couch

How does the podcast work?

Simple. You apply, we review your story and if it's a good fit we confirm over email. Before the recording we send you a few alignment questions so you know what to expect and come prepared. We record online, edit everything and distribute across all platforms. You just show up and talk.

Who can come on the show?

DTC founders, ecommerce brand builders, marketers who have worked closely with brands, Shopify app founders and agency owners who work in the DTC space. If your work lives inside ecommerce and you have a real story to tell, you belong on this couch.

Do I need to prepare a lot?

Not at all. We send you the alignment questions beforehand so there are no surprises. But this is a conversation, not an interview. The best episodes happen when guests stop preparing and just talk.

What will we actually talk about?

Your marketing journey. What worked, what didn't, what you wish someone had told you earlier. We stay in the marketing lane the whole time so it stays focused and useful for the audience.

I am not a big name. Does that matter?

Not even a little. Commerce Couch is built for real stories, not big followings. Some of the best episodes have come from founders nobody had heard of yet.

What if I want to sponsor the show?

We are open to it but we are selective. Commerce Couch only works with brands and products that genuinely serve the DTC community. No random software, no off topic deals, nothing that makes our audience roll their eyes. Our audience comes first, always.

Yalla, get me on that couch.

Book my seat

Things founders ask before getting on the couch

How does the podcast work?

Simple. You apply, we review your story and if it's a good fit we confirm over email. Before the recording we send you a few alignment questions so you know what to expect and come prepared. We record online, edit everything and distribute across all platforms. You just show up and talk.

Who can come on the show?

DTC founders, ecommerce brand builders, marketers who have worked closely with brands, Shopify app founders and agency owners who work in the DTC space. If your work lives inside ecommerce and you have a real story to tell, you belong on this couch.

Do I need to prepare a lot?

Not at all. We send you the alignment questions beforehand so there are no surprises. But this is a conversation, not an interview. The best episodes happen when guests stop preparing and just talk.

What will we actually talk about?

Your marketing journey. What worked, what didn't, what you wish someone had told you earlier. We stay in the marketing lane the whole time so it stays focused and useful for the audience.

I am not a big name. Does that matter?

Not even a little. Commerce Couch is built for real stories, not big followings. Some of the best episodes have come from founders nobody had heard of yet.

What if I want to sponsor the show?

We are open to it but we are selective. Commerce Couch only works with brands and products that genuinely serve the DTC community. No random software, no off topic deals, nothing that makes our audience roll their eyes. Our audience comes first, always.

Yalla, get me on that couch.

Book my seat

Things founders ask before getting on the couch

How does the podcast work?

Simple. You apply, we review your story and if it's a good fit we confirm over email. Before the recording we send you a few alignment questions so you know what to expect and come prepared. We record online, edit everything and distribute across all platforms. You just show up and talk.

Who can come on the show?

DTC founders, ecommerce brand builders, marketers who have worked closely with brands, Shopify app founders and agency owners who work in the DTC space. If your work lives inside ecommerce and you have a real story to tell, you belong on this couch.

Do I need to prepare a lot?

Not at all. We send you the alignment questions beforehand so there are no surprises. But this is a conversation, not an interview. The best episodes happen when guests stop preparing and just talk.

What will we actually talk about?

Your marketing journey. What worked, what didn't, what you wish someone had told you earlier. We stay in the marketing lane the whole time so it stays focused and useful for the audience.

I am not a big name. Does that matter?

Not even a little. Commerce Couch is built for real stories, not big followings. Some of the best episodes have come from founders nobody had heard of yet.

What if I want to sponsor the show?

We are open to it but we are selective. Commerce Couch only works with brands and products that genuinely serve the DTC community. No random software, no off topic deals, nothing that makes our audience roll their eyes. Our audience comes first, always.

Yalla, get me on that couch.

Book my seat