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Things founders ask before getting on the couch
How does the podcast work?
We start with a short prep call to understand your journey and identify the stories worth sharing. The episode is then recorded in-studio in a relaxed, unscripted format.
How is the episode distributed?
Your episode is published on YouTube, Spotify and Apple Podcasts. Throughout the following week, we share clips across Instagram, LinkedIn, YouTube Shorts and TikTok.
Where do we record?
We record all episodes in person at Poddster Studio in Dubai.
Who can come on the show?
Founders, operators and brand builders building consumer brands across the Middle East.
Do I need to prepare a lot?
Not at all. Within 48 hours of confirming your recording slot, we’ll send you the discussion points. There’s no script to memorise, the conversation is relaxed, natural and led by your experience.
What will we actually talk about?
Your journey, the decisions behind the brand, growth, product, marketing, mistakes and the lessons other founders can take away.
What if I want to sponsor the show?
We partner with selected brands that want to reach founders, operators and decision-makers across the Middle East. Get in touch and we’ll share the available options.

Yalla, get me on
that couch
Things founders ask before getting on the couch
How does the podcast work?
We start with a short prep call to understand your journey and identify the stories worth sharing. The episode is then recorded in-studio in a relaxed, unscripted format.
How is the episode distributed?
Your episode is published on YouTube, Spotify and Apple Podcasts. Throughout the following week, we share clips across Instagram, LinkedIn, YouTube Shorts and TikTok.
Where do we record?
We record all episodes in person at Poddster Studio in Dubai.
Who can come on the show?
Founders, operators and brand builders building consumer brands across the Middle East.
Do I need to prepare a lot?
Not at all. Within 48 hours of confirming your recording slot, we’ll send you the discussion points. There’s no script to memorise, the conversation is relaxed, natural and led by your experience.
What will we actually talk about?
Your journey, the decisions behind the brand, growth, product, marketing, mistakes and the lessons other founders can take away.
What if I want to sponsor the show?
We partner with selected brands that want to reach founders, operators and decision-makers across the Middle East. Get in touch and we’ll share the available options.

Yalla, get me on
that couch
Things founders ask before getting on the couch
How does the podcast work?
We start with a short prep call to understand your journey and identify the stories worth sharing. The episode is then recorded in-studio in a relaxed, unscripted format.
How is the episode distributed?
Your episode is published on YouTube, Spotify and Apple Podcasts. Throughout the following week, we share clips across Instagram, LinkedIn, YouTube Shorts and TikTok.
Where do we record?
We record all episodes in person at Poddster Studio in Dubai.
Who can come on the show?
Founders, operators and brand builders building consumer brands across the Middle East.
Do I need to prepare a lot?
Not at all. Within 48 hours of confirming your recording slot, we’ll send you the discussion points. There’s no script to memorise, the conversation is relaxed, natural and led by your experience.
What will we actually talk about?
Your journey, the decisions behind the brand, growth, product, marketing, mistakes and the lessons other founders can take away.
What if I want to sponsor the show?
We partner with selected brands that want to reach founders, operators and decision-makers across the Middle East. Get in touch and we’ll share the available options.

Yalla, get me on
that couch
Join the Middle East’s Community of Consumer Brand Builders
Join the Middle East’s Community of Consumer Brand Builders
Founders, marketers, operators, agencies and everyone helping consumer brands grow.

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