projects detail

Innovate

Boosted tech startup's online traction using data-driven plans, viral content, and ad optimizations.

Platforms

Category

Technology

Timeline

2 weeks

Key focus

Gadget Demos

Year

2024

The Challenge

Our tech client developed cutting-edge gadgets but battled with minimal social buzz and slow follower buildup. We reviewed their accounts, detecting sporadic posting, weak narrative hooks, and low audience retention.

From content creation to community growth, the firm needed a tech-savvy upgrade to thrive amid competitors. Our experts flagged underused paid media and missing influencer connections.

We built solutions grounded in industry analytics, syncing every action with the product's innovative edge.

Initiatives were analytics-focused to spark meaningful engagements and elevate market presence.

Our Strategy

We implemented a robust digital strategy, kicking off with detailed planning to tailor content to tech enthusiasts. Specialists crafted informative content creations, highlighting demos and features through engaging videos.

Adding paid media precision, we targeted innovators for broader reach. Influencer relations linked with tech reviewers for credible spotlights.

Social management entailed real-time responses and growth initiatives to foster loyalty.

Optimization via ongoing metrics ensured peak efficiency and internal alignment.

The Results

We secured rapid advancements, enhancing the startup's digital footprint substantially.

150K

Reels viewership

Tech reels attracted curious users with innovative content reach.

320%

Engagement

Tech viewers engaged actively — comments & feedback surged.

250%

Followers Growth

Followers surged as tech-savvy community engaged consistently.

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Things founders ask before getting on the couch

How does the podcast work?

Simple. You apply, we review your story and if it's a good fit we confirm over email. Before the recording we send you a few alignment questions so you know what to expect and come prepared. We record online, edit everything and distribute across all platforms. You just show up and talk.

Who can come on the show?

DTC founders, ecommerce brand builders, marketers who have worked closely with brands, Shopify app founders and agency owners who work in the DTC space. If your work lives inside ecommerce and you have a real story to tell, you belong on this couch.

Do I need to prepare a lot?

Not at all. We send you the alignment questions beforehand so there are no surprises. But this is a conversation, not an interview. The best episodes happen when guests stop preparing and just talk.

What will we actually talk about?

Your marketing journey. What worked, what didn't, what you wish someone had told you earlier. We stay in the marketing lane the whole time so it stays focused and useful for the audience.

I am not a big name. Does that matter?

Not even a little. Commerce Couch is built for real stories, not big followings. Some of the best episodes have come from founders nobody had heard of yet.

What if I want to sponsor the show?

We are open to it but we are selective. Commerce Couch only works with brands and products that genuinely serve the DTC community. No random software, no off topic deals, nothing that makes our audience roll their eyes. Our audience comes first, always.

Yalla, get me on that couch.

Book my seat

Things founders ask before getting on the couch

How does the podcast work?

Simple. You apply, we review your story and if it's a good fit we confirm over email. Before the recording we send you a few alignment questions so you know what to expect and come prepared. We record online, edit everything and distribute across all platforms. You just show up and talk.

Who can come on the show?

DTC founders, ecommerce brand builders, marketers who have worked closely with brands, Shopify app founders and agency owners who work in the DTC space. If your work lives inside ecommerce and you have a real story to tell, you belong on this couch.

Do I need to prepare a lot?

Not at all. We send you the alignment questions beforehand so there are no surprises. But this is a conversation, not an interview. The best episodes happen when guests stop preparing and just talk.

What will we actually talk about?

Your marketing journey. What worked, what didn't, what you wish someone had told you earlier. We stay in the marketing lane the whole time so it stays focused and useful for the audience.

I am not a big name. Does that matter?

Not even a little. Commerce Couch is built for real stories, not big followings. Some of the best episodes have come from founders nobody had heard of yet.

What if I want to sponsor the show?

We are open to it but we are selective. Commerce Couch only works with brands and products that genuinely serve the DTC community. No random software, no off topic deals, nothing that makes our audience roll their eyes. Our audience comes first, always.

Yalla, get me on that couch.

Book my seat

Things founders ask before getting on the couch

How does the podcast work?

Simple. You apply, we review your story and if it's a good fit we confirm over email. Before the recording we send you a few alignment questions so you know what to expect and come prepared. We record online, edit everything and distribute across all platforms. You just show up and talk.

Who can come on the show?

DTC founders, ecommerce brand builders, marketers who have worked closely with brands, Shopify app founders and agency owners who work in the DTC space. If your work lives inside ecommerce and you have a real story to tell, you belong on this couch.

Do I need to prepare a lot?

Not at all. We send you the alignment questions beforehand so there are no surprises. But this is a conversation, not an interview. The best episodes happen when guests stop preparing and just talk.

What will we actually talk about?

Your marketing journey. What worked, what didn't, what you wish someone had told you earlier. We stay in the marketing lane the whole time so it stays focused and useful for the audience.

I am not a big name. Does that matter?

Not even a little. Commerce Couch is built for real stories, not big followings. Some of the best episodes have come from founders nobody had heard of yet.

What if I want to sponsor the show?

We are open to it but we are selective. Commerce Couch only works with brands and products that genuinely serve the DTC community. No random software, no off topic deals, nothing that makes our audience roll their eyes. Our audience comes first, always.

Yalla, get me on that couch.

Book my seat