projects detail

Glamouri

Revitalized a glamour brand's channels using bespoke strategies, media buys, and influencer alliances.

Platforms

Category

Beauty

Timeline

2 Months

Key focus

Accessory Spotlight

Year

2025

The Challenge

Our glamour client featured premium accessories but dealt with fading engagement and plateaued growth online. We assessed their presence, uncovering inconsistent aesthetics, neglected trends, and sparse community ties.

Covering influencer relations to paid media, the brand sought a fresh approach to shine in a crowded space. Our team highlighted deficiencies in content strategy and management oversight.

We formulated trend-aligned fixes, ensuring cohesion with the brand's luxurious identity.

Efforts prioritized data to nurture devoted followers and amplify appeal.

Our Strategy

We rolled out an integrated overhaul, starting with strategic planning to sync with fashion cycles. Creators designed elegant content, focusing on polished imagery and narratives that evoked aspiration.

Employing paid media tactics, we pinpointed affluent audiences for impact. Influencer partnerships with lifestyle figures delivered sophisticated endorsements.

Community growth included event tie-ins and proactive social management.

Refinements based on insights guaranteed enduring success and collaborative execution.

The Results

We attained stellar progress, fortifying the brand's online stature notably.

112K

Reels viewership

Glam-style reels showcased vibrant beauty looks to wide audience.

290%

Engagement

Stylish posts ignited shares, saves and positive viewer reactions.

215%

Followers Growth

Beauty lovers joined fast — following glam-style content eagerly.

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How does the podcast work?

Simple. You apply, we review your story and if it's a good fit we confirm over email. Before the recording we send you a few alignment questions so you know what to expect and come prepared. We record online, edit everything and distribute across all platforms. You just show up and talk.

Who can come on the show?

DTC founders, ecommerce brand builders, marketers who have worked closely with brands, Shopify app founders and agency owners who work in the DTC space. If your work lives inside ecommerce and you have a real story to tell, you belong on this couch.

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What will we actually talk about?

Your marketing journey. What worked, what didn't, what you wish someone had told you earlier. We stay in the marketing lane the whole time so it stays focused and useful for the audience.

I am not a big name. Does that matter?

Not even a little. Commerce Couch is built for real stories, not big followings. Some of the best episodes have come from founders nobody had heard of yet.

What if I want to sponsor the show?

We are open to it but we are selective. Commerce Couch only works with brands and products that genuinely serve the DTC community. No random software, no off topic deals, nothing that makes our audience roll their eyes. Our audience comes first, always.

Yalla, get me on that couch.

Book my seat

Things founders ask before getting on the couch

How does the podcast work?

Simple. You apply, we review your story and if it's a good fit we confirm over email. Before the recording we send you a few alignment questions so you know what to expect and come prepared. We record online, edit everything and distribute across all platforms. You just show up and talk.

Who can come on the show?

DTC founders, ecommerce brand builders, marketers who have worked closely with brands, Shopify app founders and agency owners who work in the DTC space. If your work lives inside ecommerce and you have a real story to tell, you belong on this couch.

Do I need to prepare a lot?

Not at all. We send you the alignment questions beforehand so there are no surprises. But this is a conversation, not an interview. The best episodes happen when guests stop preparing and just talk.

What will we actually talk about?

Your marketing journey. What worked, what didn't, what you wish someone had told you earlier. We stay in the marketing lane the whole time so it stays focused and useful for the audience.

I am not a big name. Does that matter?

Not even a little. Commerce Couch is built for real stories, not big followings. Some of the best episodes have come from founders nobody had heard of yet.

What if I want to sponsor the show?

We are open to it but we are selective. Commerce Couch only works with brands and products that genuinely serve the DTC community. No random software, no off topic deals, nothing that makes our audience roll their eyes. Our audience comes first, always.

Yalla, get me on that couch.

Book my seat

Things founders ask before getting on the couch

How does the podcast work?

Simple. You apply, we review your story and if it's a good fit we confirm over email. Before the recording we send you a few alignment questions so you know what to expect and come prepared. We record online, edit everything and distribute across all platforms. You just show up and talk.

Who can come on the show?

DTC founders, ecommerce brand builders, marketers who have worked closely with brands, Shopify app founders and agency owners who work in the DTC space. If your work lives inside ecommerce and you have a real story to tell, you belong on this couch.

Do I need to prepare a lot?

Not at all. We send you the alignment questions beforehand so there are no surprises. But this is a conversation, not an interview. The best episodes happen when guests stop preparing and just talk.

What will we actually talk about?

Your marketing journey. What worked, what didn't, what you wish someone had told you earlier. We stay in the marketing lane the whole time so it stays focused and useful for the audience.

I am not a big name. Does that matter?

Not even a little. Commerce Couch is built for real stories, not big followings. Some of the best episodes have come from founders nobody had heard of yet.

What if I want to sponsor the show?

We are open to it but we are selective. Commerce Couch only works with brands and products that genuinely serve the DTC community. No random software, no off topic deals, nothing that makes our audience roll their eyes. Our audience comes first, always.

Yalla, get me on that couch.

Book my seat