projects detail

Vitality

Amplified a wellness firm's impact using curated content, ad targeting, and partner influences.

Platforms

Category

Beauty

Timeline

2 Months

Key focus

Supplement Promotion

Year

2023

The Challenge

Our wellness client provided natural supplements but encountered low interaction and static audience numbers on platforms. We dissected their setup, finding erratic schedules, bland visuals, and weak user dialogues.

Spanning strategy to community management, the company required vitality injection to excel in health niches. Specialists noted lapses in paid campaigns and influencer engagement.

We devised wellness-centric remedies, harmonizing with the brand's holistic ethos.

Actions were insight-led to inspire connections and heighten awareness.

Our Strategy

We executed a holistic social upgrade, initiating with planning to resonate with health seekers. Teams generated motivational content, centering on transformative stories and product integrations.

Utilizing paid media, we honed in on fitness demographics for reach. Influencer relations teamed with health advocates for trustworthy advocacy.

Management fostered daily vitality through interactive polls and growth strategies.

Analytics-driven tweaks assured optimal outcomes and team synergy.

The Results

We realized dynamic gains, invigorating the firm's digital essence profoundly.

135K

Reels viewership

Wellness reels reached health-conscious viewers seeking beauty tips

265%

Engagement

Content sparked strong engagement — likes and wellness discussions.

198%

Followers Growth

Health & beauty followers increased as trust in brand grew.

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Things founders ask before getting on the couch

How does the podcast work?

Simple. You apply, we review your story and if it's a good fit we confirm over email. Before the recording we send you a few alignment questions so you know what to expect and come prepared. We record online, edit everything and distribute across all platforms. You just show up and talk.

Who can come on the show?

DTC founders, ecommerce brand builders, marketers who have worked closely with brands, Shopify app founders and agency owners who work in the DTC space. If your work lives inside ecommerce and you have a real story to tell, you belong on this couch.

Do I need to prepare a lot?

Not at all. We send you the alignment questions beforehand so there are no surprises. But this is a conversation, not an interview. The best episodes happen when guests stop preparing and just talk.

What will we actually talk about?

Your marketing journey. What worked, what didn't, what you wish someone had told you earlier. We stay in the marketing lane the whole time so it stays focused and useful for the audience.

I am not a big name. Does that matter?

Not even a little. Commerce Couch is built for real stories, not big followings. Some of the best episodes have come from founders nobody had heard of yet.

What if I want to sponsor the show?

We are open to it but we are selective. Commerce Couch only works with brands and products that genuinely serve the DTC community. No random software, no off topic deals, nothing that makes our audience roll their eyes. Our audience comes first, always.

Yalla, get me on that couch.

Book my seat

Things founders ask before getting on the couch

How does the podcast work?

Simple. You apply, we review your story and if it's a good fit we confirm over email. Before the recording we send you a few alignment questions so you know what to expect and come prepared. We record online, edit everything and distribute across all platforms. You just show up and talk.

Who can come on the show?

DTC founders, ecommerce brand builders, marketers who have worked closely with brands, Shopify app founders and agency owners who work in the DTC space. If your work lives inside ecommerce and you have a real story to tell, you belong on this couch.

Do I need to prepare a lot?

Not at all. We send you the alignment questions beforehand so there are no surprises. But this is a conversation, not an interview. The best episodes happen when guests stop preparing and just talk.

What will we actually talk about?

Your marketing journey. What worked, what didn't, what you wish someone had told you earlier. We stay in the marketing lane the whole time so it stays focused and useful for the audience.

I am not a big name. Does that matter?

Not even a little. Commerce Couch is built for real stories, not big followings. Some of the best episodes have come from founders nobody had heard of yet.

What if I want to sponsor the show?

We are open to it but we are selective. Commerce Couch only works with brands and products that genuinely serve the DTC community. No random software, no off topic deals, nothing that makes our audience roll their eyes. Our audience comes first, always.

Yalla, get me on that couch.

Book my seat

Things founders ask before getting on the couch

How does the podcast work?

Simple. You apply, we review your story and if it's a good fit we confirm over email. Before the recording we send you a few alignment questions so you know what to expect and come prepared. We record online, edit everything and distribute across all platforms. You just show up and talk.

Who can come on the show?

DTC founders, ecommerce brand builders, marketers who have worked closely with brands, Shopify app founders and agency owners who work in the DTC space. If your work lives inside ecommerce and you have a real story to tell, you belong on this couch.

Do I need to prepare a lot?

Not at all. We send you the alignment questions beforehand so there are no surprises. But this is a conversation, not an interview. The best episodes happen when guests stop preparing and just talk.

What will we actually talk about?

Your marketing journey. What worked, what didn't, what you wish someone had told you earlier. We stay in the marketing lane the whole time so it stays focused and useful for the audience.

I am not a big name. Does that matter?

Not even a little. Commerce Couch is built for real stories, not big followings. Some of the best episodes have come from founders nobody had heard of yet.

What if I want to sponsor the show?

We are open to it but we are selective. Commerce Couch only works with brands and products that genuinely serve the DTC community. No random software, no off topic deals, nothing that makes our audience roll their eyes. Our audience comes first, always.

Yalla, get me on that couch.

Book my seat